Internationally Renowned Amazon Expert & Educator, Adam Hudson shares why you need to be AMAZING in business and in life, to make an impact and get the results you desire!
Hey guys, Adam Hudson here… and it’s so nice to be here in Stuart Zadel’s newsletter, and thank you for clicking through!
Today I want to teach you a really important lesson about success…
Now, as you can see this is our headquarters here on the Gold Coast, our production facilities where we do all our recording and this is a brand new space which we’ve just fitted out.
And as you can see, it’s really bright and really colourful, and I’m going to tell you the reason why in just a moment… but the lesson I want to teach you today comes to a very important part of our facility, the toilets!
Now I know that kind of seems weird, but I want to show you something in here, in the bathroom – and it’s not as scary as you might think – but this was fitted today. This is the toilet paper, and I don’t know if you can read that… it’s called “Who Gives A Crap” toilet paper… there it is, “Who Gives A Crap” toilet paper.
This is a company that has created a toilet paper that is really, really unique. First of all you saw the bright packaging, really beautiful and really funny, humorous name, and 50% of the profits go to charity, to building toilets in third-world countries around the world.
Now, why is this important? Well, there’s a wonderful book written by one of my favourite authors, Seth Godin called “Purple Cow” – and the concept of the Purple Cow is that everyone is a cow, but if you were driving along and you saw a purple one… well, that would be something worth talking about!
In life and in business, if you want to make an impact, if you really want to get traction, if you really want to have a needle-moving experience, then you need to be AMAZING!
Amazing is the only thing that pays. Now, a lot of times people think that to be amazing in business, to have an amazing product, it costs money – but you know what guys if actually doesn’t.
If you look on this back wall it’s a mantra in business… “Imagination Is More Important Than Knowledge”.
You see, being amazing in life, so often comes down to having creativity and standards, and most people don’t have standards.
If you want to have a business that’s going to have an impact; if you want to have a product that’s going to break through, no matter what it is you want… your standard needs to be, ‘I’m going to make something amazing’.
And when you set that standard, you start to think about ‘how do we become amazing?’ – ‘how do we start a toilet paper company that is totally different, that is amazing?’ – ‘we do beautiful packaging, we have a brand name that’s funny, and we create cause!’
Right now, if you get to be amazing, let me tell you, the thing about amazing is that amazing pays the best so guys, as you head into this year and you get started, you’re ready to rock and roll, you need to be amazing – that’s what you need to take with you because you will get back financially in your life what you create in the universe…
I hope you’ve enjoyed this little soundbite… I’m doing a Webinar this month for Stuart and the crew, talking about how I teach people how to build amazing Amazon businesses… businesses that pay them no matter where in the world they are.
So come on guys, click on the link and come join me on the Webinar. BOOK NOW!