How do you make buyers fall in love with your property? Australia’s Rapid Renovation Expert Naomi Findlay shares 6 tips with you here!
How do you make prospective buyers fall ‘in love at first sight’ with your property?
My extensive experience renovating more than 100 properties has gifted me with the answer: cater to your target market.
You want buyers to envisage themselves living in the property on their own terms and style rather than conforming to your personal style.
So how exactly do you do that? Here’s SIX easy-to-implement tips for you.
1. START FROM THE CURB SIDE
Potential buyers who drive by or who attend the open house will have something to be excited about if they see that your property is appealing from the outside.
Pro Tip #1:
Make sure that you’ve done your homework by transforming your property’s curb side appeal. Re-painting your property’s exteriors and doing landscaping are only of the many ways you can create curb side appeal.
To give you further ideas here’s a useful article I’ve written about how to sell your property through street appeal.
2. KEEP ONLY THE BASICS
Displaying family photos only remind prospective buyers that you live in the property. The same applies with displaying other personal household items like clothes and toiletries.
Pro Tip #2:
Turn your property into a blank canvas. Take away personal effects and make it easy for your potential buyers to visualise how they can personalise the spaces in ‘their new property’.
3. BE SPOTLESSLY CLEAN
This seems like an obvious one, but I’ve seen so many renovators not treat this with the respect it deserves. The property must be totally spotless – like it’s never been lived in.
Pro Tip #3:
Prospective buyers can be turned off by one tiny speck of dust. That’s why you should clean every nook and cranny so they can see themselves living in a clean home without dusty distractions.
4. PUT SOME SCENT IN THE AIR
Putting some scent in the air during Open Days is a great way to freshen up the smell of a property and a clever idea to mask any unwanted ‘lived-in’ odours.
Pro Tip #4:
Pick a scent that’s neutral such as lemongrass or lavender. I’ve found scented candles to be perfect as they also double up as decorative pieces.
5. CONSIDER USING NEUTRAL THEMES
Neutral themes will help turn your property into a ‘blank canvas’ – leaving the property completely open for your prospective buyers to add their own style and taste.
Pro Tip #5:
When painting your walls, you should use neutral tones such as shades of white. Being bold and painting a feature wall in one colour can look amazing, but is often a talking point amongst buyers. Some like them; some don’t. I’d suggest you don’t take the chance on this. The same should also apply with your tiles, linen, and flooring.
6. ENGAGE THROUGH LIGTHTING
Lighting can have a significant emotional effect on prospective buyers. It helps create a positive mood and ‘feel’ of the property when used correctly.
Pro Tip #6:
You’ll likely be selling to homeowners so light the property according to their needs and the impact you want each room to have.
Here’s a dedicated ‘Guide To Lighting‘ that I wrote recently, which focuses on lighting and why it plays a crucial role in effective property staging.
FINAL THOUGHTS
Remember, buyers need to view the property as though they’re already living in it. Give them the opportunity to visualise how happy they could be there – and most importantly, why they should seriously think about buying.
And always have at the front of your mind: if prospective buyers are able to see themselves in the property, you have a greater chance of closing a sale.
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