Draw in more serious buyers on your open house! Naomi Findlay shows you how that’s possible through these effective open house strategies.
What makes an Open House successful?
Novice renovators would say having a high attendance at an open house equates to its success. And of course this is true, however achieving high attendance is only a partial indicator of success.
Seasoned renovators know that when you put on an open house, you don’t always need big numbers in attendance – you need serious buyers; the same people you’ve been working hard to impress in your renovation process all this time!
So to impress your potential buyers during your open house, it’s essential you get off to a great start. Here are 5 simple, highly effective strategies you could use to deliver a successful open house.
1. BE A STANDOUT! Have A Prominent House Number
It may seem obvious, but having a prominent house number and/or house name has a number of perks, including how easily your property can be spotted from the street, ensuring people don’t get lost when coming to the open house!
Pro Home Stager Tip:
Make sure that the number and/or name are in excellent condition, that it’s visible and that it’s in line with the style of your property.
2. BE AN EYE CATCHER! Add Decorative Details
Image supplied by Naomi Findlay
Throwing a cushion here and there just doesn’t cut it when you’re staging your property.
Remember, the purpose of property staging is to help prospective buyers visualise themselves living in their ‘next property’ – your property; and in doing so, it should attract more seriously interested buyers.
Pro Home Stager Tip:
Create the finished look by adding details such as artwork, lighting and rugs. Rugs, in particular, can be great for tying a space together, especially if your home is open planned. But remember: style for the sale of the property and not for your own personal taste!
3. BE STRIKING! Keep Linen Neutral And Contemporary
Image supplied by Naomi Findlay
There are certain pieces of furniture in your property that can easily catch people’s attention. Among them are the bed, the dining table, and the sofa. Buyers will be drawn to these pieces of furniture once they enter the room.
Pro Home Stager Tip:
Dress them in the appropriate linen required to create the mood and theme of the space they are in.
4. BE ACCOMMODATING: Make The Outdoor Space Entertaining
Left image supplied by Naomi Findlay
If you have the option to do it, I’d strongly recommend you create a feature outdoor space for your property. In doing so, you can:
- Show your prospective buyers that they have a natural place to entertain.
- Highlight for your prospective buyers their new ‘retreat’ and how they can enjoy the benefits of an indoor/outdoor living space.
Pro Home Stager Tip:
Connect your property with nature by making the outdoor space an extension of your indoor space. Add natural, nature-themed pieces such as cushions and accents like potted plants.
5. BE MEMORABLE: Make Your Open Day A Great Experience
Left image supplied by Naomi Findlay
When Open Day comes, make sure that your house is at its finest. All that hard work and preparation will be wasted if your property’s presentation doesn’t reflect the highest standards on the actual day that it counts!
Pro Home Stager Tip:
Make sure that every space throughout the property is well-ventilated, correctly illuminated and that every room has a comfortable temperature. Here’s a dedicated post I wrote about why and how to effectively light your property for sale day.
AND THE GOAL
Always remember that when you’re putting on an open house, your goal is to sell quickly and for the best profit – so aim for the highest number of serious, quality buyers, not the highest number of people in attendance.
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